
Health · Dermatology
Craig Singer MD Dermatology
A data-driven redesign that turned huge search visibility into clicks, with rebuilt content and a build that loads in a fraction of the time.
545k+
search impressions, finally earning clicks
Selected work
Real client work and self-initiated concepts — each one a story of strategy, design, and build. Open any case study to see the problem, the decisions, and the proof.

Health · Dermatology
A data-driven redesign that turned huge search visibility into clicks, with rebuilt content and a build that loads in a fraction of the time.
545k+
search impressions, finally earning clicks

Healthcare · Home Health Care
A brand-new Los Angeles home health agency, launched with six SEO-led service pages, a careers pipeline, and pages that load in about two seconds.
~2s
typical page load, measured live

Local Business · Roofing & Siding
A rebrand and a 600-mile move across state lines — rebuilt the brand while carrying years of hard-won search equity into a city it had just arrived in.
2–3 wks
to ranking in the new market

Local Business · Construction
Twenty-five years on the New Jersey shore and a website about to be switched off — rebuilt in five pages, then walked through the domain and hosting move that actually got it live.
2 wks
kickoff to finished build

Local Business · Commercial Painting & Coatings
A specialist coatings contractor working on NSW's largest projects, with a website that read like a small painting business. Rebuilt in 19 pages around an audit, not a mood board.
19 pages
rebuilt around a real structure
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